App Tracking can be considered relatively new. As far as I remember 4-5 years ago no one paid much attention to it. However, with the widespread use of mobile apps...
Google recently announced the data redaction feature for Google Analytics 4. With this, you can now hide certain query parameter values to prevent PII leaks. Data redaction is quite different...
You might have noticed losses in your Google Analytics data for various reasons. Sometimes, we realize these losses too late. For example, an event might suddenly stop showing up in...
The GA4 API, also known as the Analytics Data API, is a new topic for everyone. We used the Reporting API for Universal Analytics previously, but unfortunately, it is not...
Measurement protocol is not that clear in the minds of many people. I got a lot of questions about this topic and now it’s time to clarify it! What is...