App Tracking can be considered relatively new. As far as I remember 4-5 years ago no one paid much attention to it. However, with the widespread use of mobile apps...
Google recently announced the data redaction feature for Google Analytics 4. With this, you can now hide certain query parameter values to prevent PII leaks. Data redaction is quite different...
If you’re interested in conversion rate optimization, A/B testing, or front-end development, you’ve probably wanted to write your own code or at least wondered about the logic behind it. In...
As I always say, if you don’t have a good understanding of JavaScript, you can’t be a technical digital marketer. At least, as people who implement and manage data flows,...
You might have noticed losses in your Google Analytics data for various reasons. Sometimes, we realize these losses too late. For example, an event might suddenly stop showing up in...
The GA4 API, also known as the Analytics Data API, is a new topic for everyone. We used the Reporting API for Universal Analytics previously, but unfortunately, it is not...
Each tagging tool has its pros and cons. While Google Tag Manager is the ideal tag management solution for most of the companies, in some specific cases, different methods are...
Unlike the good old days, things have changed. We have to ask our users for permission to track and target them, which is especially important for following GDPR rules. In...
App debugging is one of the hot topics in our industry. Most of us know how to debug web applications using Chrome extensions, Tag Assistant, DevTools, etc. in terms of...
Measurement protocol is not that clear in the minds of many people. I got a lot of questions about this topic and now it’s time to clarify it! What is...