GA4 Data Redaction
Google recently announced the data redaction feature for Google Analytics 4. With this, you can now hide certain query parameter values to prevent PII leaks. Data redaction is quite different...
Send events to UA/GA4 via Measurement protocol and Fetch API
Measurement protocol is not that clear in the minds of many people. I got a lot of questions about this topic and now it’s time to clarify it! What is...