Google recently announced the data redaction feature for Google Analytics 4. With this, you can now hide certain query parameter values to prevent PII leaks. Data redaction is quite different...
Each tagging tool has its pros and cons. While Google Tag Manager is the ideal tag management solution for most of the companies, in some specific cases, different methods are...
Unlike the good old days, things have changed. We have to ask our users for permission to track and target them, which is especially important for following GDPR rules. In...
App debugging is one of the hot topics in our industry. Most of us know how to debug web applications using Chrome extensions, Tag Assistant, DevTools, etc. in terms of...
Measurement protocol is not that clear in the minds of many people. I got a lot of questions about this topic and now it’s time to clarify it! What is...