Android App Tracking via Firebase Analytics
App Tracking can be considered relatively new. As far as I remember 4-5 years ago no one paid much attention to it. However, with the widespread use of mobile apps...
JavaScript for Digital Marketers : DOM Manipulation
If you’re interested in conversion rate optimization, A/B testing, or front-end development, you’ve probably wanted to write your own code or at least wondered about the logic behind it. In...
JavaScript for Digital Marketers : Objects And Arrays
As I always say, if you don’t have a good understanding of JavaScript, you can’t be a technical digital marketer. At least, as people who implement and manage data flows,...
GA4 Analytics Data API – Extract Data Using Python
The GA4 API, also known as the Analytics Data API, is a new topic for everyone. We used the Reporting API for Universal Analytics previously, but unfortunately, it is not...